Customer Profile

My targeted audience will be young adults of both genders, aged between 16-19, who have a quirky look about them. They will enjoy listening to reggae music and are a big attender to festivals and music concerts.

Customer Profile

occupation: Club Promoter
Age: 18
marital status: single
do they have children: no
annual income: £15,000
where do they live: London centre
where do they go on holiday: Jamaica
How many holidays do they take a year: 2/3 times
where do they shop: retro vintage shops (size, lost art etc.)
how do they shop: in store
How do they shop: impulse
are they trend driven: they have their own look and don't tend to follow a trend
are they brand loyal: no, if they like it they get it
what function do they buy for: casual
what is their spending bracket: they don't have one, they will spend what they like
favourite designer: KTZ
what magazines do they read: Vogue
what newspapers do they read: they don't tend to read news papers a lot
what celebrity do they admire: Rihanna
what is their biggest dislike in fashion: tassels/fringes and kitten heels
what makes them laugh: cartoons (south park, family guy etc.)
what music do they listen to: 90s music, reggae and RnB

This is my final t-shirt design. I have took it from my range plan. I have used both primary and secondary sources for this piece, the picture of Bob Marley I had taken myself of a poster, the other pictures I had collected from the internet. I have looked into the Rastafarian religion for this top, and I discovered that a iconic Bob Marley was apart of this religion and so he should be apart of my final t-shirt. The techniques I have used where the blending and layering technique. I think this would work well for my customer profile and my targeted audience, because they are a big listener to old music from past generations, such as reggae music and that is why I think this top would be beneficial for them to own.



I have decided for this to be my final print for the t shirt. I decided to have a play around with the colours and effects on the picture and this was some of the out comes. For the first one I changed the colour temperature which is why it had lead to it being blue. The second one I had edited the photo effect to feathered and added to the contrast of the photo it became very dark, so I had to lower how much I had raised it. The last one I had done was monochrome, which is just black and white. With these experiments I am still using my first choice of colours and having all browns and blacks instead of one set colour in different shades as I think it does not work as well.

I have used not colour scheme here, I have used the Christian religion to show how they represent the holy spirit as a dove and the clouded sky as heaven. I have also used the face of the late celebrity, Whitney Houston. I used this because in her funeral the priest spoke about her being allowed into heaven, and even though people disagree with this, he said she has finally gone there. I used the eraser and fading tool on this to blend the pieces together. I am happy with this piece and I think it has worked successfully. I used secondary internet pictures on this piece. I think this piece would appeal to my targeted audience because it is bright and vibrant but also isn't too different.

I have arranged this print the best in my opinion. I have used the face of a lion, a Rastafarian bible page, smoke and a picture of Bob Marley. The Rastafarian religion has became a more well known one since Bob Marley and I thought it would be good to have him included in this. The colour scheme for this is harmonious and all fits well together. I have primary and secondary research for this, as I had taken a picture of a Bob Marley poster hich I own and the other pictures I have collected from the internet. I this the blending effect has worked very well with this, and I do believe it is successful. I am happy with this piece, I like how you can see all the pictures and it is not directed towards one picture. I wanted to pay respect to Bob Marley for his talent and I think using part of the Rastafarian bible does so. I think my targeted audience will like this experiment as it is not plain and there is a lot on the picture.

geisha graffiti

For this print I have used a geisha, I have clashed graffiti with a geishas face. There is no real colour scheme for this piece, I think the colours for this clash as a geisha is very plain. I have used secondary sources for this experimentation and I have only used the blending effect as it worked best for this piece. I am happy with this piece, as although it is very colourful, there is not to much going on with it. I like were I have blended the face in with the graffiti, even though it can still be seen. I wish I would have added more to this piece  now as there is not enough in it and it is still quite plain, however it would be hard to add anymore to the piece as the graffiti background is hard to work with. I do not think my targeted audience will appeal to them as although there is a lot going on it us not controversial for them to wear.

This is one of my favourite experimentations, as I have used a fire breather coming out of the Bible. I have blended the colour of her body to work well with the colour contrast of the Bible. I have used harmonious colours here, they are very plain. I have only used one source, secondary. The girl in the picture is a woman called Sallie Axl, she is a model and fire breather and I have used a open picture of the Bible, both have been collected from the internet. I have used a effect which has blended my two pictures together. In my opinion the techniques have worked very well with this print. I like the fire element the best on this print, I could have developed into the lighting effect more to brighten it up more. I wanted the picture to contrast between Christianity and how people who are against it believe that it should be burnt, I wanted to show this by having fire coming from the book. I think this will appeal to quirky people aged between 16-19 and this is my targeted audience.

flames of jesus t-shirt design

This is one of the designs i have created using photo shop for one of my range of t-shirts. You can see the face of jesus in-between flames of two fire skulls, this to represent the controversy of heaven and hell. The galaxy background is to show there is no evidence of were heaven or hell begin beyond earth or wether they truly exist. The religions i have used is christianity and also satanism, i think the two religions can clash very well together. This type of print is in style now and it pushes the boundaries on religion which is becoming a fashionable thing to do. I would consider using something like this as my final t-shirt print because i think it would be good as a casual t-shirt but also a very fashionable statement. 

A twist on religion

The themes i have used for this mood boards is religious figures, i have taken 3 of the worlds most well known religious figures and displayed them in a comical way, located around the table of the last supper. I have shown Christianity in a way that the face of Jesus has been attached to the body of his mother mary, i done this to portray the fact there is no proof that jesus was a man or a woman. I have displayed satanism by using lucifer, i have showed him in a way were he has his hand around the neck of jesus. For my last religion i used hinduism, i used a very famous picture of Ganesh sitting in a very informal matter so show his superior and leadership. The colours i have used have been very contrasting, i used clashing colours to show how the different religions have not been made to go together. All my work has been secondary, they are all pictures from the internet which i have edited to my needs. I have looked at meme and caricature pictures to give me inspiration for this picture as that is the theme i wanted to portray in this piece. I have used tools such as the magic wand, cropping and layering to bring the pictures together. I decided to use some brightness affects to change the colour of the pictures. I have happy to an extent with my mood board, i like the ideas i have brought together and the unique way of showing a situation which could never happen. If i would change some aspects on the picture it would be the quality of how some of the pictures have been cropped or had the magic wand tool used against them. I don't think i would change the theme of what i have used towards my mood board because i think it shows religion in a controversial way which we never really get to see ourselves. 

Leonardo da vinci

Leonard Da Vinci (Leonardo di ser Piero da Vinci) was an Italian Renaissance polymath: painter, sculptor, architect, musician, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist, and writer. He was alive from April 15, 1452 until May 2, 1519, during his lifetime he had created some of the most iconic pieces of art which we still view to this day. 
Da vinci has created a huge impact on the worlds art today, many say it is because of his unique effect, caused by the scientific approach to his art work. He was one of the few artists who mastered the concept of the “vanishing point”, which involves creating a remarkable sense of depth and three-dimensionality in a two-dimensional frame. His work generally revolves around the human figure, in which most of his art work is based one person or a group of people. Da vinci's work looks realistic to a point, due to the age of the painting some of work has faded although it is still visually easy to make out. The work Leonardo has done tells a story, 'the last supper' was how he visualised Jesus's last meal with his disciples. 

This remarkable painting is hanging on a wall of the refectory (dining hall) in the convent of the Santa Maria delle Grazie in Milan. It is a very remarkable piece of art as each disciple is showing humanly features and facial emotions. The last supper was certainly painted before this, however no artist had painted real people to look and act like real people. This painting has taken Da vinci 3 years to paint, starting in 1495 and finishing in 1498. He had painted the picture for his employer, Ludovico Sforza, duke of Milan. 
I think Da vinci's work is pleasing on many levels, he has created a structure of fine art, painted people as real human figures and told stores in his own view from his art. In my opinion his work has left an ever lasting effect on a large amount of people. I would use his ways of human development for my own work, however i would not choose Da vinci has a main inspiration as his work is mainly based around humanity and christianity, which is not what i am aiming towards.

KTZ

KTZ. Kokon to Zai is a collaboration between Koji Maruyama, Sasko Bezovski and Marjan Pejoski. KTZ have produced a number of clothing items across the past several years. In my opinion I think the fashion which they have created has been influenced on a social factor, by taking ideas or images from high street individual style. All three designers have give there own style towards the final product of a item clothing. 
A number of the inspired by satan, this includes, sweatshirts with satanic symbols and over sized bomber jackets with death imprinted down the sleeve. A piece of clothing which stood out most to me was a large jersey T-shirt with a picture of a zombie on the front, and on the back is the number 13 with satan above the number. The t-shirt is inspired to look like a football top, which states at the back that the number of the player is 13 and their name is satan, although the number 13 is unlucky. Most of the effects on the clothing is either digital print or applique. The religious references they have used is  satanic imagery, this includes symbols such as the goats head with horns and repeated number “666”.
The design of prints have been given a set way to go, for example the pictures of the Jersey, this t-shirt has been given a format of layout of digital printing. It has been created with the influential imagery of a Football jersey.
In my opinion the edgy street wear fashion is a pleasing style of clothing. I would wear this fashion as it is quirky and different. I think the design on the clothing items could be a inspiration for me for my own work as it is has a different style to the original style which is seen on the high street, it is more individual.