My targeted audience will be young adults of both genders, aged between 16-19, who have a quirky look about them. They will enjoy listening to reggae music and are a big attender to festivals and music concerts.
Customer Profile
occupation: Club Promoter
Age: 18
marital status: single
do they have children: no
annual income: £15,000
where do they live: London centre
where do they go on holiday: Jamaica
How many holidays do they take a year: 2/3 times
where do they shop: retro vintage shops (size, lost art etc.)
how do they shop: in store
How do they shop: impulse
are they trend driven: they have their own look and don't tend to follow a trend
are they brand loyal: no, if they like it they get it
what function do they buy for: casual
what is their spending bracket: they don't have one, they will spend what they like
favourite designer: KTZ
what magazines do they read: Vogue
what newspapers do they read: they don't tend to read news papers a lot
what celebrity do they admire: Rihanna
what is their biggest dislike in fashion: tassels/fringes and kitten heels
what makes them laugh: cartoons (south park, family guy etc.)
what music do they listen to: 90s music, reggae and RnB
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